About us

Never underestimate the power of a good outfit on a bad day
What am I wearing today? Probably one of the most frequently asked questions by any woman. Even more important, how do I complete my outfit? The jewelry, the jacket and finally the perfect bag. That completes the story. The bag has to be right. But do you know that feeling that you really prefer to wear that one favourite every day? Because yes, it’s so nice and it’s already got your daily must-haves in it anyway. But you also want to look for something new. For change. Just something different. Today is red, tomorrow is all black. Luckily you don’t have to say goodbye to your favourite to be something different from you yesterday. How’s that? Easy does it! Same bag with a different twist and it looks like new.

Style is a way to say who you are without having to speak
Sometimes these simple questions matter just as much. A nice outfit sometimes makes just that little difference between yes or no. From a normal workday to your best friend’s birthday. Every moment calls for a different outfit, every mood calls for a small adjustment. We understand that very well. Sharing the wardrobe with your sister grew in this case, besides a daily little struggle for that one shirt, into the creative solution we call STRAP AMSTERDAM. The ideal bagstrap for every moment. Both have their own character, but a shared love of style, creativity, (Breda and) Amsterdam. Humour, passion and a cosy drink are the ideal ingredients for the elaboration of every good idea. They provided a varied range of bagstraps, each with its own story.

It’s all in the details
Who runs the world? You do! You’re the key to your own success. A good bag with the right bagstrap will help. Show up and show off. Pick, combine and shine. Own it. Anytime, anywhere.